Food must look practical 🙂

Art directing a food photo shoot is all about balance. You need to find a way to be absurdly diligent about the details while also keeping an unwavering eye on the big picture.

As with any project, shooting food starts with establishing the right context. How will the photo be used? Will there be any copy involved? What’s the story you’re trying to tell? What mood should the food’s presentation portray?